The Leap Framework: From Dream to Digital Business

Turn overwhelm into actionable steps with the Leap Framework: Clarify, Niche, Validate, Offer and Launch.

Marketing Strategy

Ever feel like building an online business is a labyrinth with no exit? Enter the Leap Framework—five clear stages that guide you from the spark of an idea to a thriving digital venture. No jargon, no endless to-do lists – just focused leaps you can actually take.

1. Clarify: Pinpoint Your Core Idea

  • Action: Complete “I help… so they can…” formula in one sentence.
  • Mini-Exercise: Jot three one-line promises, pick the clearest.

2. Niche: Speak to One Person

  • Concept: A niche isn’t a demographic; it’s a specific problem + outcome + avatar.
  • Tool: Quick “Past-Me” mapping to find your sweet spot.

3. Validate: Prove Demand Early

  • Method: Run a 3-question survey with five prospects.
  • Insight: Gather real quotes—your future marketing copy lives here.

4. Offer: Create a Bite-Sized First Product

  • Format Options: Clarity call, mini-guide, micro-workshop.
  • Template: Fill in promise, format, price (£19–£49).

5. Launch: Execute & Iterate

  • Checklist: Landing page, email blast, social post.
  • Mindset Tip: Celebrate small wins—each sale, sign-up or DM counts.

Ready to map your own Leap Framework?

Get in touch if you would like to talk through your launch idea.

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