Why Readiness is a Myth

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You Don’t Need to Be Ready — Just Willing to Start

Because “ready” is a myth, and your idea deserves a chance to breathe.

Getting Ready for Business

“Ready” Is Just Procrastination in Yoga Pants

Let me guess.

You’ve got an idea (maybe three). You’ve downloaded the PDFs, binge-watched the YouTube gurus, saved a Pinterest board titled “Business Branding Inspo 💡”.

You may have even bought the domain.

I did.
In fact, this very domain — The Marketing Leap — sat there untouched for four years. Just… parked. Like a car in a garage waiting for the right road trip.

Because I told myself I needed:

  • The perfect strategy
  • A signature framework
  • A stronger coffee routine
  • And obviously, more research (because what’s another Google Doc?)

But “ready” never came. And eventually, I realised the only way to build something was to start — imperfectly, unpolished, and without a clever funnel name.

So if you’re waiting for readiness, I want to let you off the hook:
You don’t need to be ready. You just need to be willing.

Let’s unpack what that means — and how to leap before you lose momentum.

The Myth of Readiness (Also Known As the Pinterest Trap)

We’ve been taught that readiness looks like:

  • A crystal-clear plan
  • A colour-coded calendar
  • A Canva-perfect brand palette

But really? That’s just high-functioning procrastination.
(And I say this with deep affection for a good Google Sheet.)

The truth is, readiness is often:

  • A disguise for fear
  • A stall tactic in a stylish blazer
  • A way to delay starting without admitting you’re scared

I waited four years. You don’t have to.

Starting with What You’ve Got (Even If It’s Just a Voice Note and a Vision)

You don’t need a 10-step strategy to begin. You need… well, you.
You, and the willingness to try before it feels perfect.

Try This:

Step 1: Embrace B- Work
Yep. Not A+. Not “This-could-be-on-Forbes.”
Just done. Progress beats polish every time.

Step 2: Pick One Offerable Idea
Choose the idea you could explain over coffee without checking your notes. That’s your start.

Step 3: Say It Out Loud to One Person
Tell a friend. Tell your dog. But speak it into the world.Step 4: Help One Person, One Way
Could you offer a 30-minute clarity call? A checklist? A 3-page how-to guide?
Boom — you’re in business.

Willingness > Readiness (Every Single Time)

Let’s compare the two:

“Ready” says…“Willing” says…
“I need to have a full business plan”“I’ll test this one idea first”
“I need a better website”“Let me create a Notion page and share it”
“What if people laugh?”“What if they need this?”
“It has to be perfect”“It just has to be useful”

One gets stuck in preparation.
The other builds momentum.

Guess which one becomes a business?

The Inner Critic Isn’t Invited to This Launch Party

If you’re like me, your inner critic probably has a clipboard and a megaphone.

It’ll say things like:

  • “Who are you to do this?”
  • “But you’re not techy!”
  • “You don’t even post on LinkedIn!”

Here’s what I learned:
Your inner critic is not your CEO.
It’s your over-caffeinated, risk-averse assistant trying to protect you from rejection.

Be kind to her. Thank her. And then gently ignore her while you make your offer anyway.

5 Tiny Leaps You Can Take Today

If you want to move forward without a spreadsheet, try one of these:

  1. Open a blank doc and write the first sentence of your “About” page
  2. DM someone and ask, “Would this offer be helpful to you?”
  3. Sign up for ConvertKit, Carrd, or MailerLite and just explore
  4. Record a 90-second voice memo explaining what you want to create
  5. Post on Instagram: “Thinking of launching something that helps [insert audience] with [insert problem]. Would this interest you?”

You don’t have to launch today. But you can take a leap today.

Recap: Start Where You Are

You don’t need:

  • A logo
  • A funnel
  • A 12-week business blueprint

You need:

  • An idea
  • A willingness to act
  • A little courage, and maybe a cuppa

And you need to know that it’s okay — more than okay — to start where you are.

Because while “ready” is comfortable…
willingness is where the magic begins.

You’ve got this. I’m cheering you on (messy desk and all).

— Sini

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