Because “Women aged 25–45” is not a niche, it’s a census.
“I Help People Live Their Best Lives”
Sound familiar?
Defining your niche is one of those things that seems easy until you try to say it out loud.
When I first launched my own freelance services, I said things like:
“I help people with marketing. And strategy. And like… business growth.”
Which told people nothing, except that I had a general idea and a Canva account.
Here’s the thing: if your niche is fuzzy, your business will be too.
So let’s get crisp — and let’s do it in a way that’s low-stress and high-clarity.ou lose momentum.
What Is a Niche, Really?
Let’s keep it simple:
Your niche is the specific person you help — with a specific problem — in a specific way.
It’s not:
- “Empowered living”
- “Personal branding”
- “Helping women thrive”
Too vague. Too wide. Too easy to ignore.
Instead, your niche should be:
“I help [audience] do [specific thing] so they can [result].” Example:
“I help first-time online entrepreneurs build their first offer in 30 days — without the tech overwhelm.”
3 Niche-Defining Lenses (Pick One to Start)
1. The Problem-Solver Lens
What problem do you love helping people solve?
Is it time? Clarity? Money? Health? Emotion?
This works well for service providers, consultants, and coaches.
Example:
“I help new coaches create their first paid session offer.”
2. The Identity-Based Lens
What community, group, or shared experience do you deeply understand?
This is great if you’re building based on lived experience, cultural context, or shared values. Example:
“I help South Asian creatives build digital businesses their families finally follow”
(Okay, maybe too niche. But you get it.)
3. The Transformation Lens
What’s the before and after you help create?
Use phrases like:
- “Go from X to Y”
- “Stop [pain], start [result]”
Example:
“I help burned-out corporate women build freedom-based personal brands online.”
When I Nichéd Down and It Got Easier
When The Marketing Leap began, I tried to appeal to “aspiring entrepreneurs.” All of them. Everywhere. The moment I said, “I help hesitant entrepreneurs confidently take the leap online,” something shifted.
The right people replied to my beta invite. And the content wrote itself.
Your Niche Isn’t Forever — It’s a Starting Point
You can evolve. You can grow. You can pivot.
But for now, pick one human. One problem. One path forward.
That’s your niche. Until you refine it again (which you will — and that’s normal).
If you’re staring at your screen muttering “But who do I really help?” — the Starter Kit has a full workbook to clarify your niche in under 20 minutes.
It’s not about boxing yourself in. It’s about showing up clearly enough for your people to find you.