And how to unfriend each of them
The Business Idea That Never Makes It
Let’s have a moment of silence for all the brilliant ideas buried under “I’ll start when…”
If you’re nodding, no judgment. I’ve been there.
In fact, The Marketing Leap almost became The Marketing Pause (not quite as catchy) because I let these five blockers set up shop in my brain rent-free.
Let’s call them out — with compassion, clarity, and maybe a biscuit or two.
1: “I Don’t Know Enough”
Ah, the knowledge trap.
You start watching tutorials… then more tutorials… then you’re neck-deep in a course about digital sales funnels in Estonia and still haven’t launched anything.
Truth: You don’t need to know everything. You need to act on the 10% you already do.
Every expert started as someone who googled “what is a lead magnet?” at 2am.
2: “What If I Fail?”
The classic. The big one. The fear with neon lights.
Let me offer a reframe:
Failing at something small is still progress.
It’s data. It’s feedback. It means you tried.
You know what never fails? The business that was never built.
3: “I Don’t Have Time”
Time is a slippery little eel, isn’t it?
But building an online business doesn’t need to be a full-time job. Start with:
- 30 minutes a day
- One post per week
- One person helped
That’s more than enough to create momentum. You don’t need 5 hours. You need five brave minutes at a time.
4: “I’m Not Techy”
Same. My first opt-in form looked like it had been built by a caffeinated goat.
But here’s the thing — you don’t need to be techy, you need to be curious.
Every tool you need has a tutorial, and most mistakes are fixable (or deletable, praise be).
Also: you’re allowed to ask for help. Especially when buttons go rogue.
5: “It’s All Been Done”
Sure, maybe. But not by you. Not with your voice, your spin, your heart.
And trust me — there’s always someone out there looking for the way you explain it.
Besides, the internet is full of oat milk brands. Hasn’t stopped anyone from launching another one.
The Real Thing That Stops Us
It’s not fear of failure.
It’s fear of being seen. Of showing up as a beginner.
Of someone saying, “Who does she think she is?”
But here’s my answer to that: she’s someone with the courage to try. That’s who.