Registration, breakfast, and networking
Coffee by Matter of Taste
The state of modern marketing by Christina Ellwood
Session description TBA.
Content & storytelling, with April Dunford
April leads a conversation about storytelling in B2B marketing with Mark Evans, Cassandra Jowett, and Geoff McMurdo.
Break / Coffee by Matter of Taste
Panel: Social means business
Jason Falls leads a discussion on how B2Bs can be better at social and why it should be a core part of your lead gen machine, with Trish Crompton, Jennifer Tribe, and Ryan East - moderated by Alex Kinsella.
How to make revenue part of your culture, by Joe Gelata
Joe shares his experience building a revenue operations team at Vidyard. Joe will discuss why you need one, when to build it, and how to get executive buy-in.
(Quick) Break / Check your email and get back to it!
Case Study: Sales and Marketing Alignment at Axonify
Laura Martin, Jon Jones and Shum Attygalle - three members of the Axonify Marketing team - will discuss where marketing ends and sales begins. They will outline how to create a process that's streamlined, effective, and clear.
Lunch / Food by Gilt Restaurant in Area 151
Lex Friedman from Midroll Media will be hosting an optional session during lunch about podcast advertising, called "The intimacy of podcasts." On the main stage at 1:30pm.
Discussion: Running the machine, with Shopify and Uberflip
Abheek Dhawan and Hana Abaza will discuss how sales and marketing operations keep the machine running, the importance of data, and how to keep your team on track.
Sizing, growing, and evolving your market, by Cam Davies
Over the past six years Cam Davies has seen Miovision grow from an upstart to a market leader. Cam will share how they grew the marketing team, the product, and the opportunity at Miovision.
Break / Sweet and salty snacks available
Interview: The buyer journey continues, with Holly Tiessen
In SaaS, marketing never ends. Larysa Wood interviews Holly Tiessen about making customer success is an integral part of marketing through the entire customer lifecycle.
Everything changes (especially tech), by Marko Savic
Marko closes the day by discussing the marketing stack: how to choose technology, manage it, and it evolve it as your business changes.
Drinks and networking / Food by Gilt Restaurant in Area 151